KEYNOTE SPEECH
BY
SECRETARY GENERAL OF THE MINISTRY OF CULTURE AND TOURISM,
Sapta Nirwandar
AT
THE 3RD GLOBAL SUMMIT ON PEACE TROUGH TOURISM,
PATTAYA, THAILAND
OCTOBER 2—5, 2005

Your Excellency Mr. Louis D’Amore, Founder and President of the
International Institute for Peace through Tourism,
Excellencies,
Distinguished Participants,
Ladies and Gentlemen:
It is my great honor and privilege to be here attending the 3RD Global Summit on Peace through Tourism.

Mr. Louis D’Amore has kindly asked me to speak on: “A Strategic Tourism Industry Response to International Terrorism”.

Indeed, Indonesia and several other parts of the world are facing problem of global proportion that is terrorism. Indonesia had a series of major attacks: the Bali bombs of 2002, the Marriot bomb of 2003, and the car bombing of the Australian Embassy in Jakarta in 2004. Indonesia therefore, has been in the frontline in the global struggle against terrorism.
This year, we have been rather fortunate not to have experienced so far a major terrorist attack.
International community is well aware that Indonesia is facing .lots of difficulties not only terrorism but also the worst natural disaster ever, the Tsunami. As you all can see it is certainly the most difficult ordeal with the tragic loss of 200 people in a matter of minutes.
We are fortunate and most grateful that the tragedy has generated a tremendous amount of global goodwill, involving not just governments, international agencies, but civil society, citizens from all layers and age groups.

Today, Aceh is slowly but surely getting back on its feet through the Agency for the Reconstruction of Aceh.
Excellencies,
Distinguished Participants,
Ladies and Gentlemen,

We are all aware, that tourism only flourishes in a climate of peace and prosperity. Political unrest, wars, depressions, recessions, civil strive and terrorism discourage tourism. Also, the widening gap between developed and developing nations continues to cause frictions and to be a constant source of concern for harmonious tourism development.

Today, more than ever before, a threat to one is a threat to all. Human families are today interconnected as never before. From our experience, that no nation can fight alone against the threat of terrorism, because it attacks the values that mentioned in the charter of the United Nation respect for human rights; the rule of law; rules of war that protect civilians; tolerance among peoples and nations; and the peaceful resolution of conflict.

Indonesia as a nation has undergone the internalization of values which can be applied in administering government affairs and public service in an accountable manner.
The chains of crises affecting the Indonesia’s tourism image has force the government together with all components of the society to take immediate actions.

The tourism recovery action plan was formulated using various of management approaches and techniques. The national philosophy which is base on the religious and cultural values as reflected in every-day life is the core of the Indonesian people’s strength to cope with crisis and at the same time become the basic resource in the national development namely:
1. The principle of Brotherhood and Solidarity
2. The principle of Positive Thinking
3. The principle of being Accommodating and “No Panic”
4. The principle of Equity

Based in above mentioned principles, Phases of Concrete Action Plan were implemented through the following:
RESCUE PHASE:
• Improving Security System
• Humanitarian Programs
• Image Recovery
• Soft Promotion & Marketing PR
• Domestic Tourism

REHABILITATION PHASE:,
• Rescue Programs
• Promotion
• Product and service quality improvement
• Incentive to tourism industry

NORMALLZATION PHASE:
• Standards of Product and Service improvement
• International cooperation on Product Development

EXPANSION PHASE:
• Product Diversification
• Now Market Penetration
• Improvement of Service Standardization

With regard to above description, the government deemed it necessary for cross—sectoral coordination, so that we are capable of acting fast effectively in order that policies, programs and activities could be implemented in an integrated and consistent manner and in stages.
Fighting terrorism will continue to be Indonesia’s top priority. We will continue to pursue these terrorist groups wherever they may be hiding. To this end, we will continue our international cooperation involving the police, intelligence agencies And immigration. Also by strengthen the hands of religious moderates.

Excellencies,
Distinguished Participants,
Ladies and Gentlemen,
I trust this conference will serve as a very meaningful occasion to share each other’s experiences, and to contribute about alternatives to all of us to fight global terrorism.
Finally, I hope you have joyous and rewarding time while you are in Thailand.
Thank you.

Pattaya, 2 October 2005
Sapta Nirwandar
Secretary General
Ministry of culture and Tourism, Republic of Indonesia

Ministry of Culture and Tourism Republic of Indonesia
A STRATEGIC TOURISM INDUSTRY RESPONSE TO INTERNATIONAL TERRORISM:
INDONESIAN CASE

Presented by:
SAPTA NIRWANDAR
Secretaty General of the Ministry of Culture and Tourism

INTRODUCTION
• TOURISM IS MULTI-SECTORAL IN NATURE, THUS REQUIRING HIGHLY EFFECTIVE MECHANISM OF COORDINATION;
• INDONESIAIS NOTTHESOURCEOF
TERRORISM BUT THE VICTIM OF IT;
• INDONESIA’S TOURISM IMAGE CRISIS WAS CAUSED INACCURATE INFORMATION.

THE PRINCIPLES OF MANAGING CRISIS
• The principle of Brotherhood & Solidarity;
• The principle of Positive Thinking;
• The principle of Being Accommodating & No Panic;
• The principle of Equity.

PHASES OF THE NATIONAL
TOURISM RECOVERY PROGRAM
• Rescue Phase
focused on humanity-related activities;
• Rehabilitation Phase
focused on coordination and gaining sympathy and
solidarity;
• Normalization Phase
focused on promotion and communication;
• Expansion Phase
focused on tourism development strategy.

Phases of Action Plan
• Rescue Phase:
• Evacuation of victim and Sending Expression of Sympathy
• Establishment of Media Center
• Multi stakeholders Coordination Meeting
• Intelligence action and arrests making
• Overseas Assistance and supports
• Purification Ceremony
• Domestic Tourism Campaign
• Inter-faith Praying Ceremony

Phases of Action Plan
• Rehabilitation Phase
• Improvement of Security Arrangements
• The search for National Sympathy
• Enhancement of International Cooperation
• The search for International Sympathy
• Intensification of International Promotion
• Media Campaign

Phases of Action Plan
• Normalization Phase
• Intensification of International Cooperation
• Continued Promotion for Double Digit Growth of Tourist Arrivals
• Improvement of Tourism Service Standards
• Introduction of Visa-on-Arrival Policy
• Implementation of Cultural Diplomacy program in major markets.

Phases of Action Plan
• Expansion Phase
• Intensification of International Promotion
• Launching of Indonesia’s New Branding
• Diversification of Products and improvement of Service Standards.
• Intensification of International Cooperation

THE INTERNATIONAL TOURISTS
ARRIVALS TO INDONESIA

600.000i
500.000-I
400.000-
300.000-
20 0,000-
100.000-

Jun Aug Oct Dec Feb Apr me Aug Oct Dec Feb Apr un
2003 2004 2005

5

THE SUCCESS IN MANAGING CRISIS IN TOURISM
LIES IN THE
PROCESS OF ACHIEVING
RECOVERY THROUGH
KEY FACTORS:
> SUPPORT;
COOPERATION; AND
> CROSS-SECTORAL
COORDINATION.

SUPPORT, COOPERATION AND
COORDINATION ARE COMING FROM
• Tourism Societies,
Tourism Associations, Professionals, NGOs in Tourism.
• Local People Bodies,
Local Traditional security forces, Household Associations.
• Leaders of Societies,
Leaders of Cultural Institutions,
• Religious Leaders,
Leader or Speakers of Religious Associations,
• Media,
• International Tourism Organizations.
IN TERMS OF ACTIVITIES, JOINT EFFORTS, DISEMINATION
OF INFORMATION, MEETINGS AND CONFERENCES,
EXPERTISE, AND TECHNICAL COOPERATION.

INTERNATIONAL EVENTS BEING HELD

WE WOULD LIKE TO SALUTE:
• THE INTERNATIONAL MEDIA
• THE TRAVEL AND TOURISM INDUSTRY, AND
• THE INTERNATIONAL TOURISM COMMUNITY AND COUNCILS.
FOR THEIR UNDERSTANDING, STRONG SUPPORT AND COOPERATION DURING
THE TIME OF CRISIS.

LAY-OFF ON EMPLOYEES; NEW RESERVATIONS;

INDONESIA IS VISITED BY WORLD LEADERS

LESSON LEARNED

• QUICK RESPONSE TO CRISIS;
• GOOD COMMUNICATION AND PUBLIC RELATIONS ON TRANSPARENCY OF FACTS;
• MANAGING TRAVEL ADVISORIES;
• CLOSE COOPERATION AMONG ALL PARTIES INVOLVED.

Ministry of Culture and Tourism - Republic of Indonesia
ThDONEéa
Ultimate in Diversity
THANK YOU
For Your Attention